Instagram Stories has been one of the important parts of reaching more followers and if you’re not using it you’re missing out.
Live video is finally getting the attention it deserves. Platforms like Facebook and Twitter have already jumped aboard the bandwagon, rolling out their versions of this feature.
Now, we see Instagram doing the same thing, with “Stories.” This is going to take social media marketing to another level for companies that are already on Instagram.
Facebook now owns Instagram, so it’s no surprise that they decided to go this route.
Whenever someone goes live on Instagram, you will see a “live” icon show up in the profile’s Stories bar. Only followers will be able to see this alert.
Everything in this post will help you build more confidence in using Instagram to promote your business and reach more people.
So without further ado Let’s dive right in…
Unlike Facebook and Twitter, Instagram Stories doesn’t hang on to the live footage you shoot and, the video disappears after 24 hours.
This was to accommodate the people who are worried about their videos becoming part of internet history, which may one day come back to haunt them.
Did you know that your Instagram Story is published separately from the photos and videos found in the tiled gallery of one’s Instagram profile?
Instagram Stories can drive a ton of engagement and use the right hashtag to send a boatload of traffic to your offer.
This is a popular trend because billion-dollar companies are engagingly posting videos of office dogs.
Instagram Stories also appear at the top of the old feed and, your followers will see them without you needing to engage a new audience.
It’s one of the most popular photo-sharing apps today with over a billion users to put your image in front of.
How would that change your business if you could reach a fraction of the billion followers on Instagram?
So how can you start using Instagram Stories for your brand? You can either hire services from social media marketing companies or follow these instructions.
Quick Guide to Using Instagram Stories
This is a simple step-by-step guide for setting up your live feed on Instagram:
- Click the plus sign found in the left corner at the top of your screen.
- Next, hit the round button to capture an image, or press down on it for 10 seconds to start capturing the video.
- Now, you can use one of the three pen types to start drawing on your photo/video and adding emojis. Color filters are also available.
- Once you’ve done that, click on the checkmark icon.
This will publish your video to your feed. You can check out who’s seen the video by swiping up your story.
If people are viewing that you’d like to block, just simply click the “X” next to their name.
Building Credibility and Followers
Regularly creating Instagram Stories can drive more followers to your channel and make your profile more discoverable.
Just make sure you’re promoting your content on other social media channels you’re marketing on.
If you need help in this area, you can hire an internet marketing agency to handle this for you.
What makes Stories a neat addition is that it fits perfectly with Instagram’s ideal of showcasing beautiful, curated
content from your daily life.
With the right strategy, you can come up with creative ways to use images and videos to enhance your brand.
Have you ever spent time trying to market and advertise only to not see results? You probably feel like giving up
or trying a different approach to business success.
Learning how to reach and how to hook your audience so that they watch the whole story is the biggest thing you can achieve
when using the Instagram platform.
Ever wonder how many influencers are there on Instagram? I know you may haven’t thought about the potential reach you can have on IG
but there are 500,000 active influencers on Instagram.
Before you decide to quit altogether, it’s important to understand why perseverance will serve you well in your business efforts.
Did you know that 59% of internet users between the ages of 18 and 29 use Instagram?
This article will highlight a few reasons why you should continue in your efforts no matter how tough things get.
You must always realize as long as one new person is viewing or paying attention to your advertisement or marketing efforts, you are making some kind of progress. Everyone has different expectations as to what progress is and using Instagram stories is a great way to reach new clients.
Here is One Reason Why You Should Use Instagram
- 31% of people who make more than 75k per year are on Instagram
- 32% of people who make between 50k-74k per year are on Instagram
- 32% of people who bring in 30k to 49k per year are on Instagram.
One great way to accomplish this is to add a Questions sticker and other interactive features to your Stories to share and get feedback from friends.
Some want a high volume of sales over a quick period and others would like to build a large following over a longer period. But it’s important to step back and keep things in perspective. Remember that any step, no matter how small, is a step in the right direction.
For marketers and businesses who struggle with creating content focusing on one social media platform and building out your brand before branching out can give you great insights into your business growth.
As wonderful as it is to see significant results over a short period, it may take a lot longer to see those results, but that’s no reason to give up on your marketing and advertising efforts.
In Conclusion, Instagram stories are a quick, easy way to share moments and experiences and, you can make any moment more fun with effects like Boomerang. Keep at it and always keep a positive attitude in the process.
Did you find this helpful? Stand Out and Stay Connected… drop a comment below.