Are you looking for a way to make your next email campaign stand out from the crowd?
Have you ever received an email so well crafted that it just made you feel something? That’s the power of a well-written email. After all, who reads emails anymore? Don’t get us wrong, emails are still the most effective way to communicate with your followers and subscribers.
They just don’t have the same power they used to. We know that because we see it over and over again: nobody opens any email anymore. The reason for this is that spam filters are getting better and better at identifying fake emails from real ones.
So how can you make your email marketing stand out from everything else going on social media today? And in today’s post, I’ll show you exactly How
Here are five little tricks that will triple your email campaign open rate overnight.
Let’s dive right in
Be Personal And Be Proactive
I have found that the best way to stand out from all the junk all over social media is to be PERSONAL. Nobody cares about your product more than you do. As humans, we feel the need to share our experiences more than anything else.
If you can find a way to personalize your emails and interactions with your followers and subscribers, you will be noticed. For example, if you run a business selling gear for musicians, you can send out an email about the recent tour you finished, talking about some of the musicians you met and how you got to work with them.
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You can even send a short video if you have one with some of your favorite shots from the tour. Doing these things will help you stand out from the crowd because you are relating to them as humans, not just a brand.
Create an email campaign that is designed to help you reach and engage your target audience in a powerful and effective way.
Get A UTM Code
If you are selling digital products, you should get a UTM code. These are codes that you place on all your adverts showing advertisers where they can track how many people have clicked on the link to their website from your advert.
Now, there is a big debate over how to track these clicks. The good news is, there is an easy way to track these clicks without tracking software. All you need to do is put your tracking code at the bottom of all your emails. This way, your subscribers will be able to click on the link in your emails and you can see which of them actually open the email and click on the link.
If you are selling physical products, you can also get a mailbox drop option. This way, you don’t even require your customers to take the risk of losing their orders if they don’t have a tracking number.
Write And Edit Often
You need to take your time and write every email like it was a letter to a loved one. Take pride in your craft and always edit your emails. You can’t just send out a draft. You need to make sure you have your tone, content, and all the relevant information in that email before you send it out.
If you have any unsubscribes from your emails, you need to immediately edit and resend them. You can’t send out emails that you aren’t happy with. If you have a chance to rewrite an email that you sent out, don’t hesitate. Keep rewriting until you are happy with it.
You can create custom-tailored campaigns that will help you generate leads and grow your business.
Use Video In Your Emails
Besides not opening your emails, your next priority is to get them delivered to your inbox. If people are opening your emails, they might as well be read. You can do this by adding a video to your campaign. This might seem like a small detail, but it will drastically improve how people view and interact with your emails.
When people receive an email with a video attached, they will feel compelled to watch it. After all, videos are much better quality than images, so it’s a win-win for both you and your subscribers. When you start creating your email campaigns and push them to Instagram, you will notice that your opens start to skyrocket.
When you use video in your emails, you are showing your subscribers that you care about them as people and not just customers. You are also helping to create a more loyal and engaged following.
Don’t Stop Developing
Instead of trying to find the perfect formula for your emails, try something new. There are so many ways to improve your email campaigns and the only way to find out what works best for you is to try something new.
Try different headings and subject lines. Change up the content in your emails. Send test emails and track the opens and clicks to see what actually gets opened and clicked. You never know what you might find by just trying something new.
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Keep pushing yourself to always find better ways to present your brand and product. Remember, these emails are not just for your followers, they are also for your management team and your company.
Bottom line
By using an effective Email Campaign strategy, you can reach more customers, increase your sales, and create a more successful business.
Your social media marketing is only as good as the quality of your emails. On social media, there is a lot of noise and spam. What people don’t realize is that spam filters are getting better and better at picking out fake emails from real ones.
That means your only chance of being noticed and remembered is in your emails. That is why we wrote this guide; to help you stand out from the rest. Now, you just need to implement the tips we gave you above and you will soon see the difference in your open rates.